Greylock Partners’ Josh Elman has an interesting taxonomy of the different ways apps or products can “go viral:”
Every entrepreneur has the dream of making their startup’s product go viral. But too often this is couched in a naïve understanding of virality. “Let’s make our app viral!” Or your investors ask you, “Can you take your app and add a little bit more virality?” (I often hear this described as growth hacking, too.)
Sometimes it feels like people believe virality is just magic pixie dust that can be sprinkled on anything. Fortunately, it’s much more concrete than that. But to understand how virality works, you first have to know that not all virality is the same.
The post is worth a read.