How we work

We’re not a PR firm, and we’re not a content agency.

Our goal is to help you define a branded leadership position through well-crafted, well-delivered stories in a variety of media.

It’s not just about sending out press releases and setting up meetings with reporters. We don’t just fill holes in your marketing strategy with content. We’re not “hired guns” or hourly consultants.

Our aim is to become a trusted extension of your team, helping you define and tell your company’s story in an organic and effective way.

We start by working to understand what your unique story is, and how that fits into your branding and marketing goals. Then we help you create a communications strategy that will achieve those goals, and we work with you to create high-quality content and to distribute it.

In short, we help you communicate what’s most important in a way that connects with the audiences you’re trying to reach.

Read more about why you need us and some of the clients we’ve worked with.

Our work falls into three broad, interconnected categories:

Client-UpworkContent strategy, a.k.a. helping your company tell its story to the world:
We work with you to figure how best to communicate with the audience or market you want to reach, and we help you develop the appropriate strategy and fill out an editorial calendar. Then we create and deploy stories (or help you create and deploy them) in whatever media are most appropriate: most often blog posts, but also print products, podcasts, video, infographics, or basic web sites.

Thought leadership, a.k.a. helping you demonstrate leadership through well-presented ideas:
We help you develop and refine thoughtful points of view. Then we work with you as coaches and editors to turn those ideas into influential copy, speeches, illustrations, infographics, podcasts, and other media. We also do media training and writing skills workshops to further enhance your ability to get your ideas out effectively.

Distribution and PR, a.k.a. getting the word out:
We work closely with your existing communications/PR team, if you have one, to ensure the maximum impact for the content we’re helping you product. We help find outlets to publish your bylines and op-eds. We craft a media outreach strategy that dovetails with your own communications plan. We work with reporters to ensure that your news reaches the right audience. And we can organize and execute social media outreach and paid promotion to expand the reach of your ideas.

That’s what we do. What’s your story?