Samsung SDC 2016 Keynote

samsung logoTweney Media played a key role in helping Samsung Mobile prepare its keynote for the Samsung Developer Conference 2016. Working with president DJ Koh, EVP Injong Rhee, plus various members of their teams as well as other stakeholders from Samsung and its PR agency, we helped Samsung create a compelling, visionary introduction to its annual developer conference.

We provided speechwriting services in the month leading up to the event, and augmented that with extensive consultation and support during the conference as well as contributing to PR support afterward. In all, we made substantial contributions to the first hour of this keynote.

The goal was to introduce Samsung to the world as a provider of services and software (not just hardware), and to underscore its internal transformation to a more entrepreneurial, innovation-driven culture under Koh’s leadership.

It worked: Coverage in Fast Company, CNET, VentureBeat, and other outlets talked extensively about Samsung’s multi-dimensional transformation.

Watch the keynote below.



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