The South Ender Spring 2017 Newsletter

We took on the challenge of redesigning and editing the quarterly print newsletter of the South End Rowing Club, a nonprofit athletic club in San Francisco that was founded in 1873.

The club offers swimming, handball, running, and rowing, as well as a beautiful, new gym and a new women’s locker room. Dylan has been a member since 2016 and was approached about taking the helm of the newsletter earlier this year, as a pro bono project.

We worked with a designer in Los Angeles to redesign the newsletter, creating a fresh new layout that would feature photos more prominently and allow inclusion of more and longer stories, while preserving readability. Simultaneously, we sourced articles from a large cross section of the membership, edited them, selected images, and organized everything into a single 24-page issue. Copy editor Kim Hedges ensured everything was free of typos and grammatical problems.

The end result has been getting rave reviews from the South End membership and its president.

2017.05 South Ender_color Spring 2017 (pdf)

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