With the media undeniably in crisis, what responsibility do communications professionals have? Dylan published this op-ed in PRWeek on February 28, offering two options: Be like Donny, or be more useful.
Option two: Double down on the idea that PR and the press have a symbiotic, mutually beneficial relationship. Too often communications pros give lip service to this idea but don’t actually deliver. Instead, take the role as a facilitator seriously and figure out how you can help the journalists you talk to, not just your clients.
Read the article: What responsibility does PR have to the dying media? | PR Week